Performance audience intelligence

Reach the audiences that are ready to convert.

Eqon turns billions of intent signals into precise, high-converting audiences, then activates them across paid and owned channels. You target the users most likely to act, and pay on the conversions we deliver.

Performance-based pricing · GDPR & CCPA compliant
audience engine live
0
Addressable high-intent profiles
0
Avg intent
0
Match rate
Mobile games0
E-commerce0
Financial svc.0
Mobile apps0
Publishing0
MetaTikTokGoogleProgrammaticNativeOwned
0M+
High-intent profiles modeled across five verticals.
0+
Custom and prebuilt audiences ready to activate.
6
Activation channels, from paid social to owned media.
100%
Performance-based. Priced on the conversions we deliver.
01 — The platform

An audience engine, run end to end.

We bring the data, the audiences, the media, and the optimization. You bring the conversion you care about. We carry the performance risk with you.
A / Signal & audience intelligence

Model intent, not demographics

We unify first-party, partner, and behavioral signals, then score them to find the users who are about to act. Suppression and fraud controls keep every audience clean.

  • Intent modeling
  • First-party data
  • Predictive scoring
  • Fraud controls
B / Cross-channel activation

Reach them everywhere they are

We push audiences to Meta, TikTok, Google, programmatic, native, and your owned properties, and bid against the conversion in real time. The mix follows the buyer.

  • Paid social & search
  • Programmatic
  • Native
  • Owned media
C / Conversion optimization

Turn the click into a customer

Traffic is only worth the conversion behind it. We build and test the landing experiences, funnels, and creative that move users from interest to a completed action.

  • Landing experiences
  • Creative testing
  • Funnel testing
  • Page speed & UX
D / Measurement & attribution

Pay for outcomes, not activity

Every audience is tracked to the conversion. You see what each dollar returns, and pricing follows performance. No spend on activity that never converts.

  • Conversion tracking
  • Multi-touch attribution
  • Transparent reporting
  • Performance pricing
02 — Audiences

Four ways to build the right audience.

Every audience is pseudonymous by default and built to be activated on day one.

Intent audiences

Built from real-time behavioral and purchase signals, targeting users showing active buying intent right now.

Best for: new demand

Lookalike audiences

Expanded from your converters and seed lists to find new users who resemble your best customers.

Best for: scaling

Retargeting audiences

Re-engage users who visited, browsed, or abandoned but did not convert, with the right message at the right moment.

Best for: recovery

Custom audiences

Built to your exact spec from first-party and partner data, scoped to the segment and geography you need.

Best for: precision
03 — How it works

From raw signal to paid conversion.

One pipeline, run as a system. Each step feeds the next and optimizes against the conversion at the end of the line.
01

Ingest

Unify first-party, partner, and behavioral signals into one clean source.

02

Model

Score intent and predict who is most likely to convert for your offer.

03

Build

Assemble precise, compliant audiences ready to activate.

04

Activate

Push to every channel and bid against the conversion in real time.

05

Optimize

Return spend to what works and tune daily against your KPIs.

04 — Industries

Five verticals. One discipline.

Same engine, different target metric. We optimize to the event that defines a customer in each business.
01Financial servicesInsurance, lending, credit, and fintech. Compliant acquisition for regulated, high-value conversions.→ funded accounts38.1M
02Mobile gamesScaled UA for studios, optimized to installs, in-app events, and return on ad spend.→ ROAS52.4M
03Mobile appsAcquisition that optimizes past the install to signups, subscriptions, and retention.→ subscriptions33.9M
04E-commerceNew-customer demand for online retail, optimized to first purchase and lifetime value.→ first purchase41.7M
05Content publishingAudience growth and monetization, driving subscriptions and qualified traffic to owned properties.→ registrations18.1M
05 — Activation & trust

Everywhere your buyers are. Compliant by default.

We activate across the channels that matter and treat data carefully at every step.
01
Meta
02
TikTok
03
Google
04
Programmatic
05
Native
06
Owned media
GDPR & CCPA

Built for consent and privacy law. Honors opt-outs and recognized preference signals.

Fraud controls

Invalid traffic and low-quality clicks are filtered before they reach your spend.

Transparent reporting

Every conversion is tracked and attributed. You see exactly what each dollar returns.

Pseudonymous by default

We work with hashed and modeled identifiers, not raw personal data, wherever possible.

06 — Company

The acquisition partner that takes the risk.

Eqon is a performance data company. We work with advertisers who care about one number: the cost of an acquired customer. We bring the audience data, the media, and the optimization, and we get paid when you do. No retainers for activity that never converts.
CompanyEqon Consulting LLC
ModelPerformance-based
Verticals5
Channels6 live
Optimization24 / 7

Tell us the conversion you care about.

Tell us the conversion you want and what it is worth. We will tell you how we would hit it, and what it would cost per outcome.